A small or micro business is always faced with difficulties when under pressure from its competitors, as it does not have big investors to leverage its improvement projects, maintenance strategies in the market, and survival. Nonetheless, there is a concept in the strategy literature that might be useful in said occasions, as long as it is executed in a persistent and disciplined manner: the transformational leap.
A transformational leap is an intentional discontinuity in the life cycle of the company or of the product/service. In order to avoid a downturn and death, the company needs to abandon, in time, its current development curve and find another curve with a better future. Read the complete post.