More Than an Organizational Synchronism

Organizational Synchronism (2007) is a new management concept developed by professors Paulo Rocha and Alan Albuquerque, of Fundação Dom Cabral, the objective of which being to organize the activities of a company through the alignment of three key-factors for its operations: the company’s strategies, its processes and its collaborators. The key piece of this methodology is the definition and improvement of the company’s critical processes, that is, those which most leverage the company’s strategies. Robert Kaplan and David Norton, in their book “Alinhamento” (2009), explain the importance of getting all the sectors of the organization observing everything that was planned as a strategy, and using the tool they created – the Balanced Scorecard – as an instrument to correct any organizational alignment gaps existing in many companies today. Read the complete post.

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